Where Luxury Beauty Meets You Everyday
Our products are the culmination of years of dedication and love. Each one is meticulously crafted to deliver exceptional results for those with sensitive or problematic skin while embracing clean, vegan and cruelty-free values.
OUI was born from humble beginnings in Pittsburgh, Pennsylvania. Through tireless work and years of invaluable experience across the global makeup and skincare industry, our self-funded brand has become a game-changer in beauty.
Our cutting-edge formulations, backed by years of research and innovation, have garnered the trust from beauty enthusiasts and experts alike.
Our formulation journey was driven by a singular objective: to develop a product that combined extraordinary effectiveness with utmost gentleness for sensitive skin. Understanding that a significant majority—over 70%—of adults face skin sensitivity issues, we meticulously crafted our product using clean, EU compliant ingredients and deliberately excluding common irritants. This dedication resulted in the creation of an impeccable product.
At Oui, we believe that beauty should not come at the expense of our planet. That's why we're proud to present our new packaging, crafted with the environment in mind. Our bottles and jars are made from high-quality glass, ensuring both a luxurious feel and a commitment to sustainability. But that's not all! We've gone a step further by developing a groundbreaking solution—the first-ever fully recyclable foil satchel designed to serve as a refillable option. With this innovative approach, we are revolutionizing skincare packaging and reducing waste.
Join us in our mission to create a more sustainable world of beauty. With Oui, you can indulge in luxury while making a positive impact on the environment.